Archive for August, 2007

Unleash Hidden Sales Potential: How to Turn Average Salespeople into Superstars

Register today and save up to $30!

For as long as salespeople have roamed the Earth there have been “winners” and “losers.” For just as long, sales managers have been searching for the elusive “perfect salesperson.”

The good news is, all of the talent, skill and expertise required of a hugely successful sales department most likely already exist among your staff and potential new hires you will consider in the future. The better news is, Kiplinger’s latest interactive audio conference will show you how to unearth those rough gems and polish them to sales perfection.

Making cold calls and beating the bushes for new business & up-selling, cross-selling, and servicing existing accounts. . . closing slam-dunk deals at whirlwind pace. . . navigating long sales cycles and patiently consulting with multiple levels of decision makers. . .

No single salesperson excels at everything, so look no further. Instead, this audio conference will show you how to identify and hire motivated sales candidates that have the basic skills and talents to become successful, and then apply a few proven-effective sales management secrets to whip them into sales superstars. Best of all, you can use these same techniques to supercharge your existing sales staff.

You’ll discover:

  • The four basic types of Account Executives, and how to identify them in new hires and existing staff
  • Specific management strategies to maximize sales from each type
  • Key techniques to neutralize the shortcomings of each type, avoid problems and keep them focused on what they do best
  • How pairing your customers with the best-suited Account Executive type is good for sales, employee satisfaction and customer loyalty
  • And much more.

You get expert advice: Steve Clark is the founder of New School Selling, an organization dedicated to helping people increase sales revenues, improve profit margins, shorten the selling cycle, and eliminate discounting in competitive situations. Steve’s expertise has already helped thousands of managers improve their sales departments and increase their bottom lines.

It’s interactive. The 90-minute audio conference will feature 60 minutes of discussion by the presenter, followed by a 30-minute Q&A period during which you can ask questions concerning your specific needs.

It’s affordable. As many of your staff as you wish can participate at one low cost. All will be covered under the single low rate for Kiplinger subscribers.

As many of your staff as you wish can participate at one low cost. All will be covered under the single low rate for Kiplinger subscribers. As many of your staff as you wish can participate at one low cost. All will be covered under the single low rate for Kiplinger subscribers.

Visit www.krm.com/kiplinger to save up to $30! Further information on the audio conference is listed below.

Unleash Hidden Sales Potential: How to turn average salespeople into superstars on August 29, 2007

Choose a time:

  • 2:00-3:30 Eastern time
  • 1:00-2:30 Central time
  • 12:00-1:30 Mountain time
  • 11:00-12:30 Pacific time

Team-Wide Learning at its Best (and most cost- and time-efficient)
Gather as much of your management team around the table as you wish on August 21 for one low single-participant price. Managers throughout your organization will gain crucial insight into proven strategies they can use to benefit your business.

Registration:

$189 Audio conference and Printed Materials*
(Regularly $219 - save $30!)

$229 Audio conference, Printed Materials* and Audio CD (of the full audio conference)
(Regularly $249 - save $20!)

$189 Printed Materials* and Audio CD only
(Regularly $219 - save $30!)

*Printed Materials: Listeners will also receive practical printed material to supplement the audio conference presentations.

2 Easy Ways to Register:

1. Visit www.krm.com/kiplinger to order online

2. Call (800) 775-7654

Cancellation Policy

To cancel your registration for this event and receive a full refund, you must contact customer service at 800-775-7654 no later than 48 hours prior to the scheduled start of the audio conference. Any cancellations received after dial-in information and supplemental materials have been sent (48 hours prior to the start of the audio conference) will receive a CD of the audio conference or a credit valid for one year. Your credit (the cost of the audio conference) will be applied toward the purchase of any Kiplinger product or audio conference.

Let the Job Talk

Benchmark the Job, Not the Peopleimage

Whether you are hiring new sales reps or trying to gauge the potential performance of existing ones the key lies in benchmarking the position.

But are you using the right benchmark?

Some managers might benchmark top performers in the position, hoping to hire a “clone” or coach everyone to that level. But when you benchmark the top performers of a C team, you get a C benchmark. Other managers benchmark the ideal candidate, looking to hire the perfect salesperson. Like the goal of finding the perfect spouse, the goal of finding the perfect salesperson is an unrealistic dream.To get a true benchmark, you must know what skills, talents, behaviors, motivations and attitudes the job requires. You must let the job talk and determine the Key Accountabilities of the job.

  • Why does the job exist?
  • What knowledge is needed?
  • What couldn’t be done without it?

With a job benchmarking process, you can determine what behaviors, motivators and personal skills are required by the job’s key accountabilities. The job benchmark then allows you to accurately match talent to the position and assess current performers. When sales reps match the behavioral requirements of the job, have the motivation for success and can provide the right soft skills superior sales performance is greatly increased.

A study by IHRIM and Knowledge Infusion found that over 82% of organizations cite Succession Planning as a growing concern of the future. Now they are looking at middle management and key talent in addition to top level executives.

Call Us Today

For more information on how your sales organization can benefit from New School Selling’s Job Benchmarking Process, call us at 800-250-3146.

The first 3 newsletter subscribers that call us will receive a FREE benchmark ($1,500.00 value). Call us at 800-250-3146 and we will be happy to help you develop your benchmark.

Call 1-800-250-3146 Today to Connect with a New School Expert Research-Based Assessment Solutions!

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